The Ethical Journalism Network’s Wendy Collinson summarises their view on public interest journalism as follows:
Put simply, the public interest is about what matters to everyone in society. It is about the common good, the general welfare and the security and well-being of everyone in the community we serve.
The public interest is not just what the readers, listeners or viewers want either as consumers or people who want to be entertained.
It is about issues which affect everyone, even if many of them are not aware of it or even if they don’t appear to care.
Public Interest News 